http://www.toyota.pl

Project goals

Toyota Motor Poland is the largest Japanese car manufacturer. It leads on the Poland’s market as the most dynamic car seller.

The task set by Toyota covered:

• design and development of mechanisms for mutual communication among prospective clients, the company headquarters and dealers;
• creation of  loyalty programs;
• building a coherent image of Toyota brand on the Internet.

Project description

e-point SA has designed a concept consisting of three internet sites  - corporate site mojatoyota.pl aimed at prospective buyers, and two sites for kids and teenagers - Kids' Club and Juniors' Club.

The backbone of mojatoyota.pl site is the Car Configuration System. It helps to select individual options and equipment for each Toyota model available from the dealers network. The Configuration tool is equipped with a statistical subsystem which analyses the choice of options, recording prospective clients’ preferences.

The site user may choose the closest Toyota dealer and arrange a test drive with a selected vehicle (i.e. configured), make an inquiry or request a contact. As a result, the site user initiates the sales process. Since this process is vital for the company sales, the site has a monitoring subsystem that controls dealers’ response to customer inquiries.

Besides the above extranet functionality offered by e-point, the application gives individual dealers the possibility to generate their own websites. The generator can construct individual websites out of predefined templates, thus ensuring uniformity of style for each of the sub sites.

Internet technologies have also been used to offer the dealers an invoicing tool, available through the extranet.

An important aspect of the project was to design target-oriented web interfaces for each group of users. As a result, each site (mojatojota.pl, Kids' Club and Juniors' Club) has its unique graphic design.